01 · Build
What we built
A new website and shop for a Lancashire shower maker, built from a blank page and looked after by us every month.
Bathrooms · Chorley
TED Digital
A new website and shop for a Lancashire shower maker, built from a blank page and looked after by us every month.
The story
Where they started
TED Digital design digital showers in Chorley and sell them through dealers and installers across the UK. Their old website was doing several jobs at once. It sold their retrofit units through a set of separate payment links, held the guides and data sheets installers need, and was meant to help people with a failed digital shower find a replacement. The information was all there. It just wasn’t easy to find.
Why we built it the way we did
TED asked us to run the site for them, not just build it. We make their changes, so their team never has to learn how the site works.
That shaped the build. Most WordPress sites use a page builder so the owner can edit their own pages. TED’s team won’t be editing pages, so we left the page builder out and wrote a design just for them, around their brand. Their products, guides and data sheets are stored separately from the design, so a future redesign won’t mean entering any of them again. There’s less to update, and less to go wrong on a site that takes payments.
The parts we’re proud of
The retrofit route. Most people only look for a new digital shower when theirs stops working. The retrofit pages start with that problem and point people to a TED unit with a cover plate designed to avoid re-tiling.
Everything an installer needs, in one place. Installation guides you can search by product, a data sheet on every product, and 3D models to view or download, so installers can find the answer without ringing TED.
A proper shop. A basket, a checkout, and payments going straight into TED’s own account.
A dealer map. Customers who want to see a shower before they buy can find their nearest TED dealer.
How it runs now
We look after the site every month: the updates, the security, the shop and how it shows up in search. TED’s team don’t need to learn WordPress to change anything. They email Serene [AI], our in-house AI, with what they want: a new finish, a price change, a fresh data sheet. Serene makes the change, and Richard checks it before it goes live.
What’s next
The new site went live on 10 November 2026, and that night we checked every one of its 151 pages on desktop and mobile. From here, the work follows what TED’s customers do: what installers search for, and which questions still come in by phone.
Live atteddigital.co.uk
How it runs now
An ordinary month
02 · Manage
What we look after
The updates, the security, the shop and the search work, every month. When TED want a change, they email Serene, our in-house AI, and Richard checks it before it goes live.
03 · Grow
How we help it grow
As the range grows, each new product goes up with its data sheet, guide and 3D model beside it.
Yours could be next
No obligation, no jargon, no pressure
Tell us what you’re trying to do. We’ll tell you where to start.
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